Supercute in the Times

In an article Monday about the CMJ festival The New York Times ran a big photo of our compatriots Supercute, performing on the sidewalk on Ludlow Street. I find it interesting how Supercute has developed a whole image that goes beyond their music to their fashion style, videos, etc. In the Times photo you'll see Rachel and Julia wearing these huge bows that it seems would enable them to fly from gig to gig if they flapped them the right way. It points out to me that somehow the gals are savvy enough in their style to both mock and celebrate their girlishness at the same time. This comes through in their songs too which simultaneously seem genuinely girlish but also ironic. There is a degree of savvy and also strong drive underneath what they are doing. I give them credit for finding a way to stand out.